this is me being an old, grumpy technician who steadfastly refuses to learn “new” technology, simply because it’s new.
“why?” i hear you ask…
BECAUSE IT DOESN’T WORK!! that’s why! 😒
30 years ago (my gawd, has it really been that long??), i was a designer in a small, local print shop. we did offset printing, because, in those days, “digital” printing was expensive, sporadic, inconsistent, frequently only available in one colour (black), and not always available. i learned how to set type by hand, in the mid-1970s, and then on a linotype, in the early 1980s. there was no vast array of typefaces (what are now, erroneously, called “fonts”), and there WAS NO “backspace” key: if you made a mistake, you had to dump the entire line of type and start over. when computers took over from more manual methods of typesetting, i was thrilled, because it took A LOT of the really hard work out of offset printing. i slowly learned how to do all of the “manual” stuff on the computer, increased my output by orders of magnitude, and couldn’t imagine how it could get any faster or easier.
these days, i REALLY miss the old ways… and, by “old ways” i mean the processes that we used for printing 30 years ago: “Ready, Set, Go” (the predecessor of Quark Xpress), macromedia freehand… photoshop that was installed via CD-ROM…
today, i spent ALL DAY going back and forth with a client who sent me what turned out to be a 4″x6″ postcard. she sent me two .pdf files: the front was 4.0625″x5.3125″ and the back was 3.46875″x5.5625″, and she couldn’t figure out how to change it… or even notice that the back and the front were different sizes. 🙄 after going back and forth with her THIRTEEN TIMES, by email, over the course of the day, it turned out that she was using InDesign to do the design work, and InDesign saves files as .pdf by default. problem is that .pdf files CAN BE rather inconsistent in their presentation of measurements and dimensions, and .pdf files created by InDesign have even more problems with even more nit-picky little details… which most people don’t notice, because A LOT of the pre-press jobs don’t exist any longer, because of the growing predominance of digital printing.
but, what i do is NOT digital printing. i HAVE TO have precise measurements, and a different colour mode than digital printers, because what i am printing HAS TO be colour-separated, to print on stock that is NOT AVAILABLE to local digital printers.
i’m REALLY GLAD i no longer have to set things “two-up” or “four-up”, because that would push the job over into the “intolerable” mode that got me out of the printing business in the first place.
i run a mac laptop with MacOS 10.7.5, photoshop CS6, and Quark 7. my mac laptop doesn’t connect to internet (any longer), and i have to “sneaker-net” a USB drive from the mac to the linux box where i actually communicate with clients — a wise, old linux guru, once, told me that “if it ain’t broke, don’t fix it” and i listened to him… because if i had upgraded ANYTHING on that mac laptop, at ANY TIME in the past, i would, very likely, NO LONGER be able to be a print-broker for people. it works for what i need it to do, and i know how to use it to make it do the things i need it to do. if i had upgraded ANYTHING, there is the distinct probability that i would NOT be in such a strong position.
my client is an artist. she is very definitely NOT “computer savvy”, which is fine… but every chance she has had, she has upgraded her computer (and, honestly, who could blame her), BUT… she doesn’t have a computer that she KNOWS any longer, and, as a result, she doesn’t know how to do things on her computer… she sometimes THINKS she knows how to do stuff, and, USUALLY, she’s right… or “right enough”… but, sometimes, she’s not only wrong, but she’s dramatically wrong in a way that she doesn’t notice, and, when i get involved, i not only have to figure out what went wrong, and fix it, but i have to figure out what went wrong with her computer, which doesn’t do things in a consistently understandable way… because it runs “the latest software”… 😒





































































































































































































































































































































































